Use Cases
Marketing

How we monitor competitors

A daily agent that checks competitor sites, changelogs, and pricing pages, diffs them against the last run, and posts a short summary of what changed to Slack.

Case StudyGrowth
TT
The Kortix Team
Kortix··4 min read

Competitors ship changes quietly. A pricing tier moves, a feature lands in the changelog, a landing page gets rewritten — and unless someone happens to check that week, the team finds out late. Manually visiting a dozen sites every morning is the kind of task that gets done for a while and then quietly stops.

We watch our market with an agent that runs every day on Kortix. It checks competitor sites, changelogs, and pricing pages, diffs them against the last run, and posts a short summary of what actually changed to a Slack channel.

TeamKortix
Control surfaceSlack
Connected systemsThe web · Slack
ModeDaily cron · diff against last run

The problem

Keeping up with competitors is a standing task with no natural owner. The information is public, but it's spread across pages that change on no schedule, and most days nothing moves — so a person checking manually spends most of their time confirming that nothing happened.

The workarounds thin out. A page-change alerting tool fires on every edit, including cosmetic ones, and buries the real signal in noise. A shared doc of "things to check" depends on someone remembering to check it. The task needs to run daily, compare against what it saw last time, and only surface what's worth reading.

What we built

A cron trigger runs an agent every day. Each run spawns an isolated session that fetches the competitor pages we track, compares them against the previous run's snapshot, and writes a short summary of what changed to Slack. Cosmetic edits are filtered out; pricing moves, new features, and messaging changes are called out.

How it works

01

Run it on a daily cron

A cron trigger fires the project once a day. Each firing spawns a fresh session in its own isolated sandbox with web access. One run, one sandbox, torn down when it's done.

02

Give the agent the watch list and what matters

The list of competitors, the specific pages to check, and what counts as a meaningful change live as skills and memory. Each run also reads the previous run's snapshot from memory so it can diff against it rather than re-reporting the same state. The list is updated as the market shifts.

03

Connect the web and Slack

Through scoped connectors, brokered server-side so no raw token reaches the model, the agent can:

  • Fetch competitor pages — sites, changelogs, and pricing pages on the watch list.
  • Compare against the last run — diff today's content against the stored snapshot to find what actually changed.
  • Post to Slack — a short summary in the growth channel, or nothing when nothing moved.
04

Set the guardrails

The agent only reads public pages and writes to one Slack channel, so its scope is narrow by design. It has no access to internal systems and takes no action beyond posting. Any credentials it needs are encrypted in the secrets manager and injected at runtime, never shown to the model or written to logs.

05

Let each run report

A run fetches the tracked pages, diffs them against yesterday, and posts what changed: a pricing tier that moved, a feature that shipped, a rewritten homepage. On a quiet day it says so briefly. The team reads one message instead of visiting a dozen sites.

The pattern

Run the check on a cron trigger, keep the watch list and last-run snapshot in skills and memory, give the agent scoped connectors to the web and Slack, and let each run diff and report. The team reads a summary instead of browsing.

Guardrails

Even a read-only agent runs with the same controls as the rest of the platform:

  • Isolation. Each run executes in its own microVM sandbox, and only the Slack summary it's explicitly allowed to send leaves the sandbox.
  • Scoped secrets. Any credential the agent uses is encrypted in the secrets manager and injected into the sandbox at runtime, never exposed to the model or the logs.
  • Human approval gates. The agent's only external action is posting a summary; anything beyond that scope would require a person to approve.
  • Everything is code. The watch list, the pages to check, and the definition of a meaningful change are files in the repo — versioned and changed through a reviewed change request rather than a dashboard setting.

The outcome

DailyThe market is checked without anyone remembering to
Diff-onlyCosmetic edits filtered out, real changes surfaced
One messageA summary instead of a dozen tabs

The team learns about a competitor's pricing move or feature launch the morning after it happens rather than whenever someone next looks. Because each run diffs against the last, the channel stays quiet on quiet days and speaks up only when something actually changed.

Loop Engineering

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How we monitor competitors | Kortix