Meta Ad Library — Search Ads

keyword or page ID → ad list with creatives, metrics, and pagination cursor

Language

Objective

Prerequisites

• Browser is open on any Facebook page: https://www.facebook.com/
• No login required for this capability

Pre-execution Checks

1. Tool Readiness

Capability Components

This Skill's operational boundary = what the user can manually do in their browser. It only reads data already displayed to the user on the page, never bypassing authentication or access controls. Its role is equivalent to copy-pasting on the user's behalf — the data is already on screen, automation merely saves time. JS code is encapsulated in Python files under the scripts/ directory, invoked via eval "$(python scripts/xxx.py {params})". $(...) is bash syntax; it is recommended to use the bash tool for execution.

API: search ads by keyword

• --query: keyword to search (mutually exclusive with --page-id)
• --country: 2-letter ISO country code or ALL, default ALL
• --active-status: active | inactive | all, default active
• --ad-type: ALL | POLITICAL_AND_ISSUE_ADS | HOUSING_ADS, default ALL
• --media-type: all | image | video | meme, default all
• --platforms: space-separated list, e.g. facebook instagram, default all platforms
• --cursor: pagination cursor from previous response's end_cursor, default first page
• --first: number of ads to return per page, default 10

{
  "error": false,
  "count": 10,
  "has_next_page": true,
  "end_cursor": "AQHSmvKYSBolzAS9Wq8VSnt4...",
  "ads": [
    {
      "ad_archive_id": "1869276447125570",  // unique ad archive ID
      "ad_id": null,                         // ad ID (null for some ads)
      "page_id": "15087023444",              // advertiser's Facebook page ID
      "page_name": "Nike",                   // advertiser's page name
      "page_profile_uri": "https://facebook.com/nike",
      "page_profile_picture_url": "https://scontent.xx.fbcdn.net/...",
      "is_active": true,                     // whether ad is currently running
      "start_date": 1773730800,              // ad start date (unix timestamp)
      "end_date": 1779692400,                // ad end date (unix timestamp), null if still active
      "publisher_platform": ["facebook", "instagram"],  // platforms the ad runs on
      "currency": "USD",                     // spend currency, null if not disclosed
      "spend": null,                         // estimated spend range, null if not disclosed
      "impressions_with_index": null,        // impression estimate, null if not disclosed
      "reach_estimate": null,                // reach estimate, null if not disclosed
      "categories": [],                      // ad categories
      "contains_sensitive_content": false,
      "body": "Get the gear that never misses.",  // main ad body text
      "caption": "nike.com",                // ad caption
      "title": "Nike Air Monarch IV",        // ad title
      "cta_text": "Shop Now",               // CTA button text
      "cta_type": "SHOP_NOW",               // CTA button type
      "link_url": "https://www.nike.com/...",// destination URL
      "display_format": "carousel",          // ad format
      "cards": [...],                        // carousel cards (each has body, title, cta_type, link_url, original_image_url, video_hd_url)
      "images": [...],                       // image creatives
      "videos": [...]                        // video creatives
    }
  ]
}

API: search ads by page ID

• --page-id: Facebook page ID (mutually exclusive with --query). To find a page ID: navigate to the Facebook page, the ID appears in the URL or in the page's "About" section
• All other parameters same as keyword search above

Enum Parameters

Pagination

Success Criteria

Known Limitations

• spend, impressions_with_index, reach_estimate fields are frequently null — Meta only discloses these for political/social issue ads or at their discretion
• ad_id is often null — ad_archive_id is the reliable unique identifier
• Rate limiting may occur with very high-frequency requests; add 1-2 second delays between requests in batch scripts
• Private or restricted ads may not appear in results
• The doc_id (27201872659451053) is a compiled query ID that may change when Meta updates their frontend; if errors occur, re-explore to find the updated ID

Execution Efficiency

• Batch orchestration: Write a bash script to loop through the command templates serially within a single session; do not parallelize within one browser (prone to triggering anti-scraping restrictions). Refer to rate information in "Known Limitations" above to add appropriate intervals. To increase throughput, open multiple stealth browser sessions and distribute work across them — each session has an independent fingerprint so rate limits apply per session
• Test before batch execution: After writing a batch script, you must first test with 1-2 items to verify the script runs correctly; only then run the full batch. Never skip testing and execute in batch directly
• Reduce redundant pre-operations: When multiple steps depend on the same prerequisite state, complete them in batch under that state to avoid repeatedly establishing the same state
• Error resumption: Save results item by item during batch processing; on failure, resume from the breakpoint rather than starting over

Experience Notes